50 Robinhood Users & Revenue Statistics (2021)

jordan tuwiner, founder of buybitcoinworldwide.com
by Jordan Tuwiner · November 4th, 2021

We’ve collected data and statistics on Robinhood.

All of the statistics on this page are up-to-date.

Read on to learn about Robinhood's users, revenue, transactions and competition.

Here's a summary of what you'll find on this page:

  • How many users does Robinhood have?
  • Robinhood revenue
  • Robinhood profit
  • Robinhood valuation
  • Robinhood market share
  • Robinhood demographics
  • Much more

Let’s see some stats!

Key Robinhood Statistics:

  1. Robinhood has 22.5 million verified users in 2021.
  2. Robinhood generated $682 million in payment-for-order-flow revenue in 2020.
  3. In May 2020, Robinhood revealed it had 13 million active users. We expect that number has grown to over 20 million.
  4. Robinhood generated $959 million of revenue in 2020.
  5. In 2021, the company reported a loss of $502 million, even though revenue doubled compared to last year.
  6. It was recently valued at $20 billion pre-IPO - secondary shares have valued the company at $40 billion.
  7. The average Robinhood user is 31 years old.
  8. Dogecoin is the most traded currency on Robinhood, accounting for more than 60% of transactions in Q2 2021.
  9. There are more than 1,500 employees at Robinhood.

Robinhood Overview

Robinhood is a secure, commission-free investing platform.

Here is an overview of this fast-growing company.

Launch date 18 April 2013
HQ Menlo Park, California
People Vladimir Tenev and Baiju Bhatt (co-CEO’s), Jason Warnick (CFO), Gretchen Howard (COO)
Industry Stockbroker and cryptocurrency
Company type Private
Employees 1,500+

How Many Users Does Robinhood Have?

Robinhood users

Year Users
2015 0.5 million
2016 1 million
2017 2 million
2018 6 million
2019 10 million
2020 13 million
2021 22.5 million

Sources: Forbes, Robinhood, Fortune

In 2015, the platform had 500,000 users.

6 years later, in 2021, there are 22.5 million users on the Robinhood platform.

robinhood users
  • About 660,000 new accounts were funded in the Q3 of 2021.
  • Robinhood said on its website that it has 18.9 million monthly active users as of September 30, 2021.
  • In February 2021, Robinhood revealed it had reached 6 million new customers on Robinhood Crypto in the first two months of 2021.
  • Robinhood stated that 9.5 million users traded crypto on its platform during the Q1 2021.
  • Robinhood reached 3 million funded accounts in the first 4 months of 2020.
  • In May 2020, the number of Robinhood accounts reached 13 million, up from 10 million at the end of 2019. (The New York Times).

Sources: Robinhood, MobileMarketingReads

Robinhood Total Revenue

Robinhood revenue

Year Revenue
2015 $2.9 million
2016 $9.3 million
2017 $21 million
2018 $69 million
2019 $278 million
2020 $959 million
2021 No data

Sources: Robinhood, CNBC, Alphacution

Robinhood generated $959 million of revenue in 2020.

robinhood revenue

There are a variety of different ways that the service generates revenue without charging commissions on trade.

These include rebates from trading venues, sales of Robinhood Gold software, interest on stock loans, income from uninvested cash, and income from cash management systems.

Here are more key revenue stats:

  • Revenue for order flow payments increased from $2.9 million in 2015 to $69 million in 2018, showing tremendous growth.
  • 2019 was the first year to record all sources of revenue, and the total for the year was $278 million.
  • In 2020, Robinhood revenue more than tripled to reach $959 million.
  • Net revenue more than doubled from the Q2 of 2020 to 2021, with $244 million for the quarter versus $565 million in the same period of the following year.
  • In comparison to Q2 2020, transaction-based revenue more than doubled in Q2 2021, reaching levels of $451 million.
  • Cryptocurrency revenue saw the most drastic increase when comparing the years, with $233 million in the Q2 of 2021 compared to just $5 million during the same period of 2020.
  • The only revenue that decreased in comparison to 2020 in 2021 was equities transactions, which only generated $52 million in 2021 compared to $71 million during 2020.

Robinhood Profit: Is Robinhood Profitable?

Robinhood profit

Even though Robinhood has more than doubled the company's overall revenue for the first half of 2021, the company has reported a $502 million loss.

robinhood profit

Despite having a total quarterly revenue of $565 million for the year's second quarter, they reported a $502 million loss. The year before that, there had been a $58 million profit.

The company stated that the loss was due to warrants related to an emergency funding round this year.

When the Game Stop controversy happened, they lost $3.5 billion on the venture.

That means that they might not see this same level of loss again, at least if they don't end up in the middle of any new trading scandals.

So what numbers are there to support their potential profitability in the future?

  • In 2021, the company reported a loss of more than $500 million, even though it had doubled its revenue compared to last year.
  • This loss was related to the company's emergency fundraising after incurring more than $3.5 billion in debt, which will probably not be repeated in the future.
  • The debt has made investors wary of putting their money with the company, though, since one wrong move can spell disaster for their assets.
  • Prior to the pitfalls of the Game Stop controversy, Robinhood did generate a fair amount of profit each year, like $7 million in 2020.

Robinhood Valuation: How Much Is Robinhood Worth?

Robinhood valuation

Year Valuation
2017 $1.3 billion
2018 $5.6 billion
2019 $7 billion
2020 $11.7 billion
2021 $20 billion

Sources: CNBC, TechCrunch, Business Insider, FT

Robinhood has a $20 billion valuation in 2021 - up almost 2,000% since 2017.

robinhood valuation

When the company began trading publicly, it began offering shares at $38 but ended the first day at around $34.

The price of the shares has risen slowly throughout 2021, being worth around $41 a share in the 3rd quarter.

The initial market valuation of the company was about $29 billion.

After growing throughout the 2021 fiscal year, though, that valuation might have reached a peak of $35 billion.

Here is a summary of Robinhood valuation statistics:

  • Robinhood has a $20 billion valuation in 2021 - up almost 2,000% since 2017.
  • At the end of the first day of offering public shares, the company was valued at more than 8% lower than its original public price.
  • Shares were trading at a little over $34 at the end of that day, which made the total company valuation around $29 billion.
  • As 2021 went on, the shares began to increase in value, until the company peaked at a valuation of $35 billion.
  • The company continues to hover in the $30 billion range of valuation with ample room to grow.
  • The massive debt incurred at the beginning of 2021 may have had a negative impact on the potential profits of the shareholders.

Robinhood Market Share of Crypto Market Capitalization

Robinhood market share

Cryptocurrency has become a much larger part of Robinhood's online presence over the past year.

In the Q2 2021, they reported $233 million in crypto-related revenue.

robinhood market share

In the same period of 2020, that number was just $5 million. But what share of the crypto market do they actually own?

In the Q2 2021, the company had $22.7 billion in crypto assets.

The global cryptocurrency market cap is valued at $2.7 trillion.

When doing the math, Robinhood's holdings come out to about one one-hundredth of a single percentage of the overall market. Basically, their assets are a tiny drop in the bucket.

What's interesting is that the crypto traded on Robinhood isn't very similar to the crypto transactions on other platforms.

The company reported that more than 63% of their crypto transactions in one quarter of 2021 involved dogecoin.

Here's a summary of Robinhood market share statistics:

  • The company doesn't even own one-tenth of 1% of the total cryptocurrency assets on the market.
  • While most crypto trade platforms work mostly with Bitcoin and Ethereum, Robinhood found that over 60% of their transactions involved dogecoin.
  • Dogecoin makes up such a key sector of the company's crypto base that they have noted that an upset in the dogecoin economy could lead to a potentially catastrophic loss of income.
  • The platform has only begun focusing on cryptocurrency within the past year, with assets in the first half of 2021 adding up to $22.7 billion.
  • By comparison, there were only $3.5 billion in crypto assets at the end of 2020.
  • The company's crypto revenue has skyrocketed in comparison to 2020, seeing a growth rate of more than 40 times its original number.

Robinhood Assets Under Management vs Competitors

Robinhood assets under management

Charles Schwab $3.8 trillion
TD Ameritrade $1.3 trillion
E-trade $600 billion
Coinbase $223 billion
Robinhood $80 billion

Sources: Coinbase, Brokerage-Review, TopRatedFirms

* Assets under management means the total market value of all investments a company holds.

Robinhood Average Account Size vs Competitors

Robinhood average account size

Charles Schwab $240,000
TD Ameritrade $110,000
E-trade $100,000
Robinhood $3,500
Coinbase $529

Robinhood Competitors & Alternatives

Robinhood competitors

Charles Schwab Recently reduced most commissions to zero to compete with Robinhood.
Freetrade A stock trading and investing app - Robinhood’s closest alternative in the UK.
E-trade Offers a variety of investable securities, but still has a commission fee.
Coinbase Robinhood’s main competitor in the cryptocurrency market.
eToro Another popular trading broker with the younger generation, fairly popular in Europe.

Most Traded Currencies On Robinhood

Here is a summary of the most traded currencies on Robinhood:

  • Dogecoin makes up the bulk of the cryptocurrency trading on Robinhood, accounting for more than 60% of transactions in the Q2 2021.
  • More than 60% of active accounts traded cryptocurrency in that same Q2, indicating a user base shift toward crypto and away from traditional stocks.
  • Dogecoin is so essential to the Robinhood crypto ecosystem that they've noted their business would be at serious risk if the coin was to lose its value or market demand.
  • The next most traded crypto assets are Litecoin, Ethereum Classic, Ethereum, and Bitcoin SV.
  • As more than half of the company's Q2 revenue came from crypto in 2021, these currencies are a vital part of the total investment offerings on the platform.

1. Dogecoin

In 2021, Dogecoin trades made up 60% of the total Robinhood trading volume, making Dogecoin the most traded currency on Robinhood.

dogecoin trades share of robinhood trading volume

Dogecoin is such a vital part of Robinhood's cryptocurrency empire that they have noted that their business would suffer losses if this one crypto lost its value.

Q2 2021 was also the first time that Robinhood reported more than 50% of their revenue coming from cryptocurrency.

most traded robinhood currency

Prior to that, crypto made up a rather small percentage of the company's offerings. It was at its highest ever point in the first quarter of 2021, and that was still only 17%.

Over 60% of the total funded accounts on the platform traded cryptocurrency during the Q2 2021.

This indicates that the userbase is moving away from traditional investments and toward cryptocurrency.

2. Litecoin

The next most commonly traded coin is Litecoin, which is set up similarly to the Bitcoin mining network.

3. Ethereum Classic

After that are the Ethereum Classic and Ethereum options. Ethereum Classic is much more inexpensive per single unit, so owning a full one is more in line with young investors' options.

This crypto market is excellent for anyone who's really interested in Dogecoin.

But for those who want to trade more mainstream assets, you might be better off going with a larger specialized platform.

Robinhood Demographics

These are the most important Robinhood demographics:

  • The average user is 31 years old, and the largest age group is people in their late 20's.
  • The average account has $240.
  • Men make up a larger percentage of the user base than women.
  • There is no official data regarding the racial backgrounds of Robinhood users.
average age of robinhood user

The demographics of the users on the Robinhood platform are also unique when compared to other e-trading apps.

Because the platform is specifically designed for beginners to start investing, it's favored by millennials and even some older Gen Z people.

Users are much more likely to be in their 20's and 30's than on other apps.

The average age of a Robinhood user in 2021 is 31 years old.

Meanwhile, the most saturated age group on the app is individuals between 27 and 33.

More than one in four of these people report that they are investing for the first time.

Robinhood has not publicly released specific demographic information about gender.

However, they have stated that there are more male Robinhood users than female.

robinhood user demographics

Robinhood competitors report having women make up just 25% to 40% of their user base.

Executives at Robinhood have stated that they're working to improve the gender gap with their users by paying attention to what women want from their investment options.

They also aim to empower women to take control of their financial freedom with their own investment portfolios.

Assets On The Robinhood Platform

Robinhood is not just a cryptocurrency platform. In fact, the second quarter of 2021 is the first time that the company has had the majority of its revenue be crypto-related.

Though the app was launched in 2015, crypto offerings didn't show up until 2018. People used the service to invest in other types of assets instead.

The company has approximately $100 billion in total valued assets under management.

robinhood assets under management

This includes not just their cryptocurrency offerings, but also their stocks and other investment opportunities.

The assets under management quadrupled from March of 2020 to March of 2021, going from just under $20 billion to $80 billion.

The company itself also counts as an asset. It trades publicly under HOOD on the NASDAQ. The shares of the company are worth tens of billions of dollars.

The assets are made up mostly of equities, with about $80 billion being related to stocks and ETFs.

robinhood assets

$22 billion is related to crypto assets.

Despite the discrepancy, cryptocurrency made up the majority of the company's revenue in the second quarter of 2021, indicating it might be time to move in that direction.

Unlike some of the more prolific virtual currency platforms, Robinhood is relatively limited in its crypto offerings.

It has seven digital currencies available including Litecoin, Dogecoin, Ethereum Classic, and Ethereum.

Competitors with a larger crypto market share might offer 50 or more options.

The Robinhood Financial subsidiary gives people access to more than 5,000 different stocks.

This includes the majority of equities and ETFs that you can find on US stock exchanges.

There are also more than 650 global investment options available using American Depositary Receipts.

The company appears to be focused on the American market, and their plans to expand into global territory have been pushed back or cancelled.

So the assets work best for Americans who want to invest in American companies.

  • There are 7 digital currencies, 5,000 different stocks and ETFs, and 650 global company purchase options available through the platform's marketplace.
  • The company's total managed assets are around $100 billion as of the end of Q2 2021, an increase from the $80 billion at the start of the year.
  • Cryptocurrency makes up only about one-fifth of the total managed assets, with equities and traditional stocks taking up the bulk of the market.
  • The asset offerings focus on American stock exchanges and cryptocurrency options, creating a very US-centric market.
  • The assets under management have increased significantly over the past year, with the cryptocurrency assets alone more than doubling.

Frequently Asked Questions

How many people work at Robinhood?

There are more than 1,500 employees at Robinhood. The headquarters can be found in Menlo Park, California.

robinhood employees

On Glassdoor, the company has a rating of 4.4 out of 5 stars from more than 250 votes, indicating that employees are very satisfied with their experiences there.

When did Robinhood launch?

Robinhood was founded in April of 2013, but the company's mobile app wasn't launched until March of 2015.

robinhood launched in march of 2015

The launch of this app was what the company became best known for, as it allowed for commission-free trading of cryptocurrency, ETFs, and stocks.

Even before launching the app, the company gained a loyal user base of 500,000 people to test the new market.

Following the launch, the company grew year by year until millions of users had the app.

There are 23 million total users in 2021, though some reports indicate that that number might be higher.

It's possible that several million user accounts are inactive or not funded, so they don't count as part of the official tally.

Who owns Robinhood?

Robinhood is a public company, which means that shares are traded on the NASDAQ. This means that anyone can invest as long as they're willing to pay.

Investors receive dividends from the company's profits over time. Prior to being publicly traded, shares in the company were traded by private investors instead.

The founders of the company, Baiju Bhatt and Vladimir Tenev, are both the co-CEO of the operation.

They're the ones who make decisions about the company's growth and policies.

Several teams of employees below them work on things like marketing, outreach, performance improvement, feedback, and analytics.

Because the company handles so many assets for so many people, there are tons of employees in highly specialized roles. Dozens of ongoing projects are part of the app's daily existence.

The company has been broken down into Financial, Crypto, and Securities subsidiaries. This allows people to focus on one specific type of investment.

In the past, the securities made up the bulk of the company's managed assets and revenue. But cryptocurrency has become more popular in 2021, generating significantly more revenue than in any of the years before.

How much does the average Robinhood user have?

The average Robinhood user has $240 on their account.

robinhood average users amount on account

However, some Robinhood users have millions of dollars in assets on their accounts.

That means that about 50% of all Robinhood users have even less than $240. If you want to be successful with this app, it's possible that you need to have a lot to invest to begin with.

But that shouldn't be taken as a sign that you can't be successful with Robinhood. The app does exactly what it set out to do, which is to let younger and more inexperienced investors have a chance to create their own portfolios.

How many merchants accept Robinhood Bitcoin payments?

Robinhood doesn't currently have crypto wallets that would allow people to make payments directly from their holdings.

However, it is planning to test crypto wallets in the future. The feature is expected to roll out more broadly in 2022.

In general, there are over 15,000 companies that will take Bitcoin payments. It's just a matter of whether you can transfer your assets using the Robinhood system.

How many countries is Robinhood available in?

It's possible to access the Robinhood app from nearly every country. The exceptions are Syria, North Korea, Iran, Cuba, and Crimea in the Ukraine.

If you travel to these areas, you won't have the ability to access the account. Your account might also be restricted if you try to log in.

However, if you want to get signed up for the system, you need to be a resident of the United States or the United Kingdom.

There's also a waiting list in the UK. That means that the app isn't super accessible to people outside the US.

What is the average age of a Robinhood user?

The average Robinhood user is 31 years old, as of 2021. The app is popular among young people who are learning to invest for the first time.

And it's less popular with older people who want to use traditional investment strategies.

Conclusion

Robinhood is well known as a platform for trading investments like stocks and cryptocurrencies. It has become popular for making investing accessible to individuals outside of hedge funds.